A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate.He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN.His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

The S of SMB is Cisco’s next target

Traditionally known as a big enterprise player, Cisco Systems began a strong move into the SMB space in 2007 with a host of new product offerings and channel programs designed to drive growth in the segment. While the technology is in place, an analyst says getting the channel marketing strategy right may be the real key to success.