Golfing in the rain with Dell

Dell Canada is making a huge effort to win over the channel partners. It hosted an excellent event last month at the Glen Abbey golf course, the home of the Canadian Open Golf Championship.

The thing is that it was raining hard that Tuesday morning and solution providers had to make a tough decision: play and get wet or go to work and stay dry? So what do you think the channel opted for? Golf, of course.

Michel Lagace of Dell Canada thanked everyone for braving the rain, but as it happens so often the skies cleared long enough for everyone to get their round in without getting drenched.

As we moved in for lunch the rains came back.

Lagace said that Dell Canada’s annual golf event is a fantastic opportunity to meet channel partners and thank them for their strong partnership over the past year. Lagace added that Dell Canada would not be successful without channel partners in the country who helped them reach the top position in the server market, based on IDC Canada’s latest figures.

Recently, Dell has been rapidly growing its solutions portfolio (with recent acquisitions like SonicWall, Quest, Wyse) and it is important to get feedback from channel partners on how these offers are driving their business and most importantly enabling success for their customers. So events like these enable the company to celebrate success with partners and chat about future opportunities, Lagace said.

As a special added attraction the channel partners got an opportunity to meet and hear Jeff Adams, a Gold medal winning Para-Olympian in the 800 metres. His message of striving for excellence and working alongside people who strive for excellence really resonated with the channel partners at the event.

Dell has taken a long journey to win over the channel and appreciation type events such as this one really hit home with solution providers. Just take a look at this photo from the day.


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Jim Love, Chief Content Officer, IT World Canada

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