The council consists of IT vendors, solution providers and distributors that are on the front lines of solving major IT business challenges. These professionals are responsible for developing long-term profitable strategies for channel partners along with innovative solutions that provide a return on investment for customers. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.
C4 is incorporated under the Canada Not-for-Profit Corporations Act and governed by a volunteer Board of Directors. It is affiliated with Channel Daily News (CDN), a media property of IT World Canada.