C4 Profile: Phil Soper, Chief Commercial Officer, HPE – Driving success during COVID
Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises),…
The council consists of IT vendors, solution providers and distributors that are on the front lines of solving major IT business challenges. These professionals are responsible for developing long-term profitable strategies for channel partners along with innovative solutions that provide a return on investment for customers. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.
C4 is incorporated under the Canada Not-for-Profit Corporations Act and governed by a volunteer Board of Directors. It is affiliated with Channel Daily News (CDN), a media property of IT World Canada.
Board Member Profiles
C4 Profile: CommScope’s Karen Pugliese’s expanding roles
CommScope’s recently appointed partner leader for the Americas is now also a member of the C4 Board of Directors
C4 board member profile – David Dorey
C4 member David is a 20-year veteran in the Canadian IT industry, currently serving as National Sales Director, Channel Partnerships and IoT at TELUS
C4 board member profile – Karen Rowden
Karen Rowden has served as Canadian Marketing Manager for Epson since November 2012. She is responsible for…
C4 board member profile – Mark Collins
We recently had the chance to speak with Mark Collins, vice-president of Cisco Canada’s partner organization.
C4 board member profile – Luc Villeneuve
As president of Benchmark Corp., Luc Villeneuve leads a customer-first, value-added Canadian retailer offering fully integrated multi-vendor…
C4 board member profile – Zachary Dickson
The year-long process of splitting Hewlett-Packard in two is well-behind us, and the half focused on on…
C4 board member profile – Beverly Barrett
Beverly Barrett is director of channel management at Echoworx.
C4 board member profile – Tara Fine
Tara Fine is a channel chief at VMware Canada.
C4 board member profile – Rita Loncar
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by…
C4 board member profile – Suzanne Gagliese
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada Microsoft channel partners work in…
C4 board member profile – Hanif Mawji
Hanif Mawji manages the Commercial/Enterprise business for AMD in North America, specifically working with organizations in the…
Canadian Channel Chiefs Council News Stories
C4 launches new training program for channel leaders
The Canadian Channel Chiefs Council (C4) has introduced an expansion to its training program for channel leaders and C-suite executives interested in honing the skills required for channel success.
Canadian channel is missing out on deals that it ‘doesn’t know are there’, says Forrester analyst
The fountain of knowledge that is Forrester’s Jay McBain spent 30 minutes with 500 channel chiefs last…
Hiring neurodiverse people has given us an edge, says AirGate CEO
A Microsoft partner that has successfully hired and integrated neurodiverse people into its workforce shares its story.
‘If I could work without VARs I would be okay with that,’ says Farrow CIO
When asked what she thought about value-added resellers and how firms seeking business with the largest independently owned customs brokerage in Canada could get her attention, Arlene McDonald’s answer was blunt – bring something new to the table.
Business development apps are hot, storage and data protection is not, says NPD research
Over the past year, small and large value-added resellers in Canada have pushed certain parts of the…
Canadian Channel Chiefs Council announces Board of Directors for 2020
Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization…
Editorial: Don’t water down the meaning of the word innovation
With an overdue recession looming over the country and the rest of the world, it’s time to think about what partners can do right now to be prepared.
Deanna Thomson on life after Dell EMC, and the growth of the Canadian channel
The signs were there from the beginning. Twenty-five years ago, Deanna Thomson, who would later become the…
Conservatism makes it hard to manage the Canadian channel in a multinational company, experts say
How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?
How to get and keep the attention of a CIO
Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan. Here’s how to make one.
Channel Enablement Part 1: CAM as a Sales Manager
At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.
Working with partners: A channel marketing perspective
A channel marketing professional’s life can be very busy, but the niche nature of the business often…
How Eaton Industries’ Jodi Bonham is helping make the channel ecosystem even stronger
Sometimes with people who make it to the top of their profession, it’s easy to overlook the…
Channel chiefs and managers deserve better than ‘drive-by training’
A senior channel sales executive at a recent Canadian Channel Chiefs Council (C4) meeting in Toronto joked…
Canadian channel shows sparks of creativity, but faces an identity crisis, says former CEO of Softchoice
Customer buying habits are changing and born-in-the-cloud firms are cozying up to business leaders who are looking…
C4 Channel Chief exam offers welcome opportunity to reflect
For many people, even the thought of taking an exam is stressful. The process conjures up images…
