Google Cloud says partners are crucial to sales process
Google wants to make sure the most important partners are getting an increased level of investment.
Recent Channel Strategy Stories
Channel Strategy News
D&H Canada says annual conference targets regions where distribution is an afterthought
D&H Canada is picking up the slack in Quebec where distribution has retracted, according to its business development manager, and events such as their seventh annual technology conference in Montreal April 4 help significantly.
Exploring three keys to channel success: data, security and lead completion
As an analysis of the soon-to-be-released 2019 Channel Benchmark report reveals, there are many roads to success for solution providers in the Canadian channel.
Edmonton’s PCM Canada opens Cisco Hyperflex lab
Not long after announcing a $15 million investment in Western Canada, Cisco Systems opened the doors to a new lab featuring Cisco’s hyperconverged infrastructure solution, Hyperflex, located at PCM Canada’s head office in Edmonton.
Why your channel website is sending the wrong message to prospective buyers
Have you ever read through a channel partner’s website, only to finish and realize you still know nothing about what they actually do?
VMware announces new partner program
VMware Inc. is doing away with its old partner program and introducing one that gives partners new opportunities to co-sell and co-invest with Dell Technologies subsidiary.
Intel’s new Optane memory and storage could bring in-memory analytics to mid-market, says Intel Canada channel chief
SAN FRANCISCO — Intel Corp. doubled down on its data-centric strategy message on Tuesday, unveiling seven new…
From startup to powerhouse, going all-in with Microsoft was worth it, says Toronto analytics firm
Toronto’s Dimensional Strategies Inc. (DSI) celebrated its 20th anniversary recently, and its principal Jeremy Fitzgerald was able to track the company’s ‘aha moment’ back to when it decided to throw everything it had at Microsoft 10 years ago.
C4 board member profile – Mark Collins
We recently had the chance to speak with Mark Collins, vice-president of Cisco Canada’s partner organization.
Lack of channel management standards a ‘shock’ says Channel Institute’s director
The continued absence of a formal, standardized structure to learning for channel business professionals is both surprising and troubling, says the director of the Channel Institute, a global channel business training organization.
Almost 60% of SMB IT resellers’ income is from IT consulting and services, says ITWC survey
SMB IT resellers in Canada are beefing up their business models with consulting and IT services as they fight for market share in their hyper-competitive niche which is under threat by the exponential growth of cloud services.
Partners humbled by pool guy’s wise words at Cisco Marketing Velocity
More than 200 channel marketers listened intently to Marcus Sheridan and his story about swimming pools during Cisco Systems’ Marketing Velocity event Wednesday.
HashiCorp leans on Toronto firm to be the boots on the ground in Canada
California’s HashiCorp has quietly built a strong portfolio of open source solutions, and is now leaning on a Toronto partner to get them into the hands of customers north of the border.
HP successfully redubs Tom Cruise movie, plus other partner takeaways from HP Reinvent 2019
While the hardware giant wasn’t shy about talking products, it focused a lot on differentiation this week, encouraging partners to invest in the ability to service the HP products being resold, specifically printers.
Federal budget 2019: Tech community welcomes Global Talent Stream commitment, SR&ED expansion
Insiders of Canada’s technology community reviewed the budget as taking steps in the right direction to help firms scale up operations, but were critical that the Liberal government didn’t go far enough in determining a clear data strategy.
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