HomeChannel Strategy

Channel Strategy

Cognos Academy expands courses

Ottawa-based company plans to add more modules next month

The new Google calendar

Scheduling meetings and appointments online along with a new keyboard just for gamers

IT spending slightly down this year

Slowdown in buying by mid-size Canadian organizations is major factor

Deep blue, sea of change

More insights into optical storage and blue laser technology

Tips for protecting your mobile office

Protect your notebook and smartphone while soaking up the sun

Boost for white book makers starts this week

Tech Data, Intel team to improve opportunities for system builders to make their own laptops

Five Marketing Errors

Consultant Michael Hepworth, who produces The StreetSmart Marketer newsletter, urges companies to avoid these common mistakes:

Marketing Your Company: Finding the Right Target

VARs have to engage in at least a little marketing to pull in business. But partners we interviewed warn that broad campaigns don't work any more. And forget about golf. To pull in customers, firms have to stress their ability to assemble solutions and to find niche markets

Pumping a new delivery model

A Calgary solution provider believes offering software as a service products to niche markets is the road to fast growth

Welcome news for the channel

System builders should be pleased AMD intends to buy graphics chipmaker ATI. It will give Intel more competition

ISVs search for Google tools

Independent software vendors are increasingly looking at a new source of tools for their applications and their operations: Google.

Distributor ASI looks west

ASI Computer Technologies hopes to open a Vancouver distribution centre by the end of the year as it expands service across the country and moves into new product markets.

HP buys Mercury for US$4.5B billion

Resellers believe the acquisition could pose integration issues

Ottawa VARs wait and hope

VARs are anxiously waiting to see if the Public Works department overhauls or tinkers with the controversial printer tender rules it released earlier in the summer to loud industry protests.

NexInnovations chief needs to do a Lou Gerstner

A leader of a company in crisis has to rally the troops

Trending in Channel Strategy