Proofpoint launches new and simplified partner program

Proofpoint, Inc., a cybersecurity and compliance company, this week announced its new partner program, which it said is designed to “empower the channel to drive sales, enhance customer relationships, and bolster additional revenue streams.”

The Proofpoint Element Partner Program, it said, “strips away the complexity often associated with many current partner programs, enabling Proofpoint managed service providers (MSPs), managed security service providers (MSSPs), distributors, and value-added resellers (VARs) to tap into the company’s growing cybersecurity and compliance platform portfolio to build their business and power their revenues.”

The two tier program has a Core Tier where all channel partners – whether MSPs, MSSPs, or VARs – start, which includes multiple benefits, such as deal registration, sales certifications, technical training, and rewards, to help them sell and support Proofpoint solutions.

The Elite Tier is for partners who meet the “most rigorous revenue goals, invest in sales and technical training, and actively promote Proofpoint solutions”. In return, Elite tier partners receive significant deal registration discounts, a dedicated Channel Account Manager, priority in available marketing fund allocation, and several other top tier benefits. They may also benefit from a Value Incentive Rebate based on revenue growth commitments signed on a joint yearly business plan.

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