#16 Newsmaker: Grant Aitken of VMware Canada

The general manager of this virtualization vendor’s Canadian operations was our number one newsmaker in 2008. He’s fallen down the list, but that doesn’t mean Grant Aitken and VMware have stopped making news. It just means that virtualization has become mainstream, thanks in no small measure to VMware’s leadership over the years.

All of VMware’s product releases and developments this year centred around two key trends: the development of the hybrid cloud, and virtualization and consumerization driving the “post-PC” era.

The messaging for partners at the VMworld user conference was that virtual machines now outnumber physical machines, and that means changes for device management and application delivery. IT can no longer manage the device. VMware wants them to manage people, releasing several offerings to help.

Among them is VMware View 5, a desktop virtualization and management tool, with improvements that include support for 3D graphics, unified communications integration and virtual desktop personalization. VMware Horizon was also updated to extend its identity, policy and entitlement engine to virtualized Windows applications.

VMware also spoke about its vision for the hybrid cloud, which leverages both public and private cloud infrastructures and allows for seamless data flow between the cloud and the data centre. Aitken said if they haven’t already done so, partners need to fully develop their own strategies to help customers move to the cloud.

“The recurring revenue model of services on demand is driving a lot of activity with end-customers,” said Aitken. “Partners need to have some offerings in that space.” On the channel front, VMware’s new global channel chief Scott Aronson told partners he wants to make the vendor easier to work with easier quoting, streamlined contracting and investments in training.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.