#20 Newsmaker of 2009: Chris Mascitelli of Juniper Networks

Juniper Networks Inc.‘s (Nasdaq: JNPR) director of Canadian channels, Chris Mascitelli, describes 2009 as a “very dynamic” year for the company and its partners.

Earlier this year the company expanded its solution offerings, which include routers and security devices, to also include switches.Entering into this space allows the company to address a “multi-million dollar opportunity in Canada,” Mascitelli said.

The company also revised its J-Partner channel program this year by introducing new specializations, such as security and network infrastructure, and programs which include service provider infrastructure and managed services, to name a few.

Juniper also made “big investments” this year to help create demand creation and raise awareness, Mascitelli explained.

“We’re helping our partners build their brands in Canada,” he said. “The overall goal is to grow the mutual brand between the partner and us by creating demand and raising awareness.”

Mascitelli says Juniper is 100 per cent channel-friendly.

“We’ve always been a profit play for our partners,” he said. “(Partners) see us as a vendor where they make money.”

Currently, Juniper has over 12,000 registered channel partners around the world and 4,100 in North America.

Next year, Mascitelli says Juniper will focus its efforts on its services program and maintenance and professional services.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.