A booth babe backlash

Nov. 5, 2007
Private Avaya needs to make some public noise
IT World Canada
Dan MacLean has some advice for Avaya.

”Perhaps without the constraint of shareholders, Avaya can move more quickly and make a lot more noise. Its first challenge should be to aggressively and loudly promote its brand, its technology and redefine its value proposition.”

What’s your opinion?

Linux Programmer, Hans Reiser, Facing Murder Trial
Wired
David Kravets reports on a Linux-related legal story that, for once, does not involve licensing issues.

“Hans Reiser, 43, whose Namesys company was responsible for the widely used open source Reiser3 and Resider4 file systems, faces a murder trial here Monday that has all the elements of a soap opera — divorce, deceit, confessions, children and even the foreign nation of Russia.”

What’s your opinion?

Using Women
ComputerWorld
Don Tennant says the days of the booth babe are over, and should stay that way.

”There was a time when this sort of thing wasn’t uncommon at all. Most of us can well remember the old Comdex days, when scantily clad women were a mainstay on the show floor. I’ve been to countless IT conferences and trade shows since then, however, and I was under the impression that the embarrassing practice had mercifully died when Comdex faded away. “

What’s your opinion?

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.
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