Adobe touts ease of use with ColdFusion update

Adobe Systems has released Adobe ColdFusion 8 as a solution that promises ease of use and productivity for developers who create Internet applications and Web sites.

ColdFusion was originally introduced over 10 years ago and has been toured as the world’s first commercial Web application server. The ColdFusion 8 edition marks its first release an Adobe product.

The software is available in two editions. ColdFusion 8 Enterprise Edition is designed for use on one or more servers, and ColdFusion 8 Standard is designed for use with single applications and is ideal for small to medium-sized businesses.

Tim Buntel, senior product marketing manager for Adobe ColdFusion, said among the application’s selling points is that it’s easy and productive to use.

“You don’t need to be a computer scientist to use this because it’s flexible,” said Buntel. “At Adobe, we’re uniquely positioned to be able to power richer kinds of applications with this product. This helps set us apart in the marketplace.”

Pricing is based on the number of CPU licenses, which are sold in two-CPU increments. The Enterprise Edition is priced at US$7400 per 2-CPUs, while the Standard Edition has a price point of US$1200 per 2-CPUs.

Because ColdFusion 8 can easily integrate with other Adobe technologies such as Flex, Acrobat and LiveCycle, Adobe promises developers a quick and easy way to design rich applications for the web and Internet.

“There’s a great field of opportunity for partners to offer value on top of just selling the software,” Buntel said. “For ColdFusion, we have a heavy developer-focused process for promoting the product.”

This strategy includes online seminars and a developer centre on Adobe’s Web site for customers to access tutorials and product demonstrations. Buntel added Adobe also involves the channel in these promotional activities to help spread awareness.

Adobe also supports its channel community by maintaining a partner portal site that provides resources and additional information to partners, such as data sheets and other technical information. In addition, Adobe has an authorized training program in place for partners.

“It’s a goal for us that when people are upgrading, they can easily migrate their existing applications into the new one,” Buntel said. “For new users, the process of installing and getting started (with ColdFusion) is extremely easy.”

While Adobe claims this is the solution for developers to help increase productivity levels, Buntel also said that, from a channel side, partnering with Adobe offers great rewards and outcomes for partners too.

“By partnering with Adobe, you’re partnering with a complete platform,” Buntel said.

As the future unfolds, Buntel says Adobe expects to keep its focus on its partners, who play a significant role in deploying Adobe technologies.

“Moving forward, we expect to expand our partner programs to offer additional vertically-focused training for customers and initiatives that reflect ColdFusion’s increasingly strategic role amongst RIA offerings,” Buntel said.

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