AMD ushers in multimedia for mobile

AMD has introduced the AMD Imageon 2298, 2294 and 2192 media processors, offering high-resolution image processing, DVD-quality video and high-definition audio for mobile multimedia experiences.

These new processors further enhance its Imageon line of discrete media processors, helping handheld manufacturers to deliver what the company says are the latest multimedia features.

Next-generation AMD Imageon 2298 and 2294 processors are designed to bring the latest multimedia performance to mobile devices with a combination of features that enable a seamless, multi-tasking entertainment experience. The

Paul Dal Santo, vice-president and general manager of AMD’s handheld business, said as mobile broadband networks continue to increase capacity and improve quality the consumer appetite for sophisticated multimedia on the go is also growing.

Consumers can enjoy multiple features simultaneously, such as listening to music while viewing photos. Specific features of the latest AMD Imageon media processors include:

–Ultra-fast, high-resolution image processing supporting up to 12 Mega pixel camera functions;

–DVD-quality video playback and recording with stabilization for a high-quality, camcorder-like experience;

–High-definition audio that turns the phone into a portable music player;

–TV output allowing viewing of videos and photos on any TV or projector;

–Mobile TV capability for watching digital TV programs on the go;

–Video telephony with echo cancellation and image stabilization;

–Video transcoding that converts to various video formats and adjusts frame rate for over-the-air video messaging;

–Error resiliency that compensates for transmission errors to help provide seamless over-the-air video quality.

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Jim Love, Chief Content Officer, IT World Canada

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