Analyst says Nortel’s ISV strategy needs work

Grapevine, Tex. – Nortel Networks (TSX: NT) is working hard to shift its hardware-based applications to software that can run on commodity servers, the company told industry analysts and reporters at its annual user group conference here this week, another sign of how fast it is becoming a software company.

However, at least one analyst who heard the presentations on Nortel’s product roadmap here isn’t impressed.

“Nowhere in that discussion did you hear anything about ISVs (independent software vendors), that they are nurturing a developer community,” Vanessa Alvarez, an IP communications infrastructure analyst at the Yankee Group, said in an interview.

ISVs develop applications on top of a software company’s platform, helping to spread the popularity and desirability of the product. Microsoft is cited as the best example of a company that leverages its developer community into hefty revenue, but Alvarez noted that one of Nortel’s competitors, Avaya, has a strong developer community.

One of the challenges all equipment vendors face is that falling hardware prices mean they have to move into software. Nortel recognizes that, Alvarez said, but she believes it isn’t moving fast enough.

An example of the way Nortel is moving is the upcoming release of Interactive Communications Portal (ICP) 1.0, a software version of Nortel’s self-service portal pieces of which come from other hardware-based company products.

“ICP brings the IVR (interactive voice response) to the next level,” Thomas Neary, director of global product management for multimedia products with Nortel, said in an interview. “What we’ve really done is marry two products together. We’ve taken the application execution environment from the MPS (Nortel Media Processing Sever) and integrated that with the soft DSP (digital signal processor) packet technology in our MCS (Media Communications Server) product, specifically the media server.”

The media server integrates with Microsoft Office Communications Server, is SIP-enabled and integrates into any third party call server. “It becomes base platform for all Nortel communications applications to run on,” Neary said. “It provides voice, video, presence capabilities to be integrated into off-the-shelf applications, and notification applications, network services and conference capabilities. It really provides you with a uniform platform for all types of communications applications that can then be integrated into a Web services environment.”

To be released in November, ICP 1.0 will initially run on Windows Server 2003 Standard Edition on x86 hardware with a minimum of 4GB of memory. Version 2.0, available next year, will add support for Windows Server 2008 and Linux. Pricing has not yet been set, but Neary said Nortel is looking a pricing per port versions of the software as well as one for providers who want to host the application.

The company also said that it will decide “in the next couple of months” if it will add SIP lines to the BCM family, which would make it a survivable gateway for branch offices if the corporate WAN fails.

It also confirmed that Dell will become the third server maker to bundle the Communications Server CS 1000 on its hardware next year when version 6.0 of that application is released. IBM and Hewlett-Packard already sell the CS 1000 with select servers, although it will only be later this year that those manufacturers will sell hardware with the Nortel software installed.

In his keynote, CEO Mike Zafirovski spent a half hour reassuring some of his biggest customers and employees that despite several years of restructuring, cost-cutting and layoffs, the company is moving in the right direction.

New partnerships with companies such as Microsoft, IBM and LG are driving revenue, he said. To the question “can Nortel regain the lustre it had?”, he admitted that “we have a ways to go.” But he emphasized that the company is increasingly paying attention to customers.

However, Alvarez noted that Nortel’s stock continues to drop, and wondered how long shareholders will wait for the company’s financials to turn around.

Other analysts at the conference said the off the record briefings helped shed more light on where Nortel is going. Shiela McGee-Smith of McGee-Smith Analytics in Putnam Valley, N.Y. was impressed with some new software products and features, although she added she would have liked to have heard a more coherent strategy for marketing Nortel’s enterprise products. Industry analysts have complained that while Nortel has good hardware and software, its failure to deliver aggressive and targeted marketing is hurting the company.

“I think there has been progress,” she said, “but I’m not sure I heard a cohesive top-down story about how it all fits together. I think if I were a customer I would have trouble understanding the elements of the portfolio and how they work together.”

“I think they have good solutions, I think they have good technology,” Brent Kelly, senior analyst and partner at Wainhouse Research in Hyde Park, Utah, said after the briefings. “Now we’ll see how they execute.”

Kelly credits Zafirovski’s candidness with customers and analysts about its problems with helping to right the company’s reputation, damaged by allegations of financial irregularities and restatements of finances.

Yet while a lot of customers that have cut Nortel from their buying lists, Kelly recalled recently coming across one global company not brought to his attention by Nortel that has started buying gear from it in part because it is impressed with its product roadmap.

“When we talk to customers now they’re much more comfortable with where Nortel is, especially in light of the Microsoft partnership,” said Irwin Lazar, principal research analyst at Nemertes Research of Mokena, Ill.

“That’s been a huge bonus. There are Nortel customers that two years ago would have moved to Cisco Systems or a competitor for VoIP, and I think it’s opened some doors for Nortel to win some business.”

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.