Analysts question Microsoft’s Windows 8 app strategy

As the clock ticks town to the launch of Microsoft Corp.’s (NASDAQ: MSFT) new Windows 8 operating system, analysts are questioning the software giant’s strategy to court application developers and ensure a sufficient quantity of apps are available for the new platform, reports Network World’s Gregg Keizer:

The late push — and the relatively small number of apps now in the Windows Store — made one analyst question Microsoft’s strategy.

“Microsoft has put a big burden on Windows 8 and Windows RT,” said Patrick Moorhead, principal analyst at Moor Insights & Strategy, referring to the tablet-oriented spinoff. “They have to have a large number of high-quality apps…. I’ve said 5,000 is a reasonable number…to be successful at launch. They don’t need 100,000, but they need a decent number.”

(Click here to read “Microsoft’s long-term Windows 8 app strategy may backfire, say analysts”)

Microsoft has a lot riding on the success of Windows 8, which for the first time attempts to merge desktop and mobile device operating systems on one platform. Microsoft sees touch as the way of the future, and while it’s less important for PC users a robust app store will be critical to attracting customers to Windows 8-based tablets and smartphones.

Vendors are poised to have a number of tablet and smartphones running Windows 8 available at launch but Microsoft has a long hill to climb, lagging far behind Google’s Android, Apple’s iOS and even Research in Motion’s BlackBerry when it comes to mobile OS market share. They’ve been gaining ground since the launch of Windows Phone 7, but a weak app store at launch for Windows 8 could hurt that hard-earned momentum.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.