2 min read

Apple is taking a bite out of the PC market

By being innovative and creative Apple is again becoming a relevant player in the market

The landscape of the personal computer market is taking a new shape in my opinion and Apple Computer is leading it.

I find this funny and even a little ironic that it’s Apple and lets say for argument sake Dell. I chose Dell over HP and others because they have earned the most money from PC sales this past decade and therefore would have a base to be creative and innovative.

You see back in 1976 Apple really got the personal computer market kick started. Today, after really a decade of slumping or at best flat sales and innovation of PC products, the Cupertino, Calif.-based company will be taking its first step into the living room with a product called iTV. The product will plug into a TV and be able, wirelessly, to download video and audio from a Mac or the Web.

It is this sort of creativity that is propelling Apple back into the PC radar screen.

And, while Microsoft is launching its Zune MP3 player and music community, Apple will compete with the Redmond, Wash.-based giants on the Media Centre front.

Sure Microsoft has the lead here, but it’s not as if they have taken the market and are running away with it. Microsoft is counting on its vendor partners such as HP and Dell along with the 200,000 or so system builders around the globe to provide the hardware necessary to run video, photo and audio content through its Media Centre OS. In January, Media Centre will be available on Vista and for the first time can be purchased without hardware.

Meanwhile, Apple, which has a content distribution system, called Itunes, that is already in place and widely popular, will release the iTV early in 2007, which is the size of paperback novel.

This will pose an interesting dilemma for customers who are interested in organizing and have video and audio content in every room in the house. Do they spend thousands of dollars setting up a Media Centre PC or do they buy the iTV for under US$300 and house content on a Mac if they have one?

Another question is how rooms do you want to listen to or watch content around the house?

But, what this does answer is that Apple is furthering the capabilities of the Mac, while is competitors specifically Dell are still trying to find it way into the living room. Don’t forget that Dell’s LCD TV was a complete bust.

Also don’t forget that Apple has added movies to its ITunes online store.Other manufacturers have noticed this Apple trend most notable Viewsonic. The LCD monitor maker will be releasing the ViewDock, which is a widescreen LCD monitor, designed specifically for the i-generation. The i-generation comes from the “i” in Apple’s iPod. The ViewDock provides the synchronization and charging functions of an iPod connector through a sleek, integrated port designed exclusively for iPods. The product comes with stereo speakers and subwoofer, which means it can be, used anywhere – the kitchen, the den, the home office, and the living room you name it.

Dell’s current struggles comes from its lack of innovation and when China-based manufacturers can produce an Intel-based P4 notebook for US$550 you can see why being creative will count today and in the future.