Apple will not launch its smart television in 2012, according to an analyst. However, the analyst thinks that a “full-fledged” TV is on its way and could arrive in 2014. In the meantime we can expect great things from the Apple TV set top bow.
J.P. Morgan analyst Mark Moskowitz wrote a note to investors saying his research: “Does not indicated any looming TV-related product launch.”
Moskowitz suggested that the “strained” economic conditions mean that it would not be wise for Apple to release a television this year, reports AppleInsider. Moskowitz also notes that several television makers already offer “suitable” solutions. He said: “We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control.”
J.P. Morgan still views Apple as the company to “radically alter the TV landscape”, just that Apple’s approach will be slow. In the meantime, Moskowitz suggested that Apple might expand the Apple TV into “more of a set top box module.”
“We believe Apple can design a smarter set top box to manage all components behind the end user’s TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators.”
New features for the Apple TV could include universal remote capabilities through Siri or gestures, advanced set top box capabilities, DVR capability and gaming console options, Moskowitz wrote.
