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AppSense expands channel program with new designation

Channel Strategy

Virtualization vendor AppSense is expanding its channel program with increased investments, incentives and resources for solution providers.

The program is targeting areas including user environment management (UEM), security, and virtualization.

Changes to the program include a new AppSense Go+ partner designation for its top two tiers, Gold+ and Platinum. AppSense Go+ Partners receive additional MDF earnings, benefits and rebates based on meeting annual expectations.

Jim Airdo, AppSense’s vice president of channels, told CDN that the Go+ program is an invitation-only program based on mutually agreed upon milestones between AppSense and the partner where the company measures, assists and supports them to achieve these milestones.

Criteria vary by partner but the spirit of the program is to get them to Platinum in a years time, and is essentially a “holding pattern for Platinums in the making.”

The program already features a deal registration protection program, executive sponsor, a dedicated partner page on the AppSense website and a limited-time free use of AppSense Insight, endpoint analysis program.