Fans of the Toronto Blue Jays baseball club are upset they won’t be able to enjoy a glass of Steamwhistle craft beer at the Rogers Centre this year; they will, however, see more of computer vendor Acer.
Acer is now an official partner of the Blue Jays, and will support the team with a marketing campaign as its exclusive category partner for laptops and tablets. The agreement will include marketing programs and in-stadium promotions, and plenty of signage around the stadium.
“Acer is proud to be an official partner of the Toronto Blue Jays,” said Terry Tomecek, General Manager, Acer Canada. “Working with one of Canada’s most beloved sport franchises and promoting the Acer brand to baseball fans will reinforce our position as the leading provider of notebooks in Canada while giving us more interaction with our customers at Blue Jays games.”
Acer’s stadium branding will include a double outfield wall position, digital signage and an in-game feature. Fans will get to play for Acer products through social media-based promotions, and Acer will be the exclusive sponsor of the Sportsnet Pitch Tracker in broadcast for the first half of the season.
“The Toronto Blue Jays are happy to partner with another category leader such as Acer,” said Stephen Brooks, senior vice-president of business operations for the Toronto Blue Jays, in a statement. “We look forward to helping Acer connect with our passionate fans at Rogers Centre, and through the Sportsnet game broadcasts.”