Blue Jays update: Craft beer is out, Acer is in

Fans of the Toronto Blue Jays baseball club are upset they won’t be able to enjoy a glass of Steamwhistle craft beer at the Rogers Centre this year; they will, however, see more of computer vendor Acer.

Acer is now an official partner of the Blue Jays, and will support the team with a marketing campaign as its exclusive category partner for laptops and tablets. The agreement will include marketing programs and in-stadium promotions, and plenty of signage around the stadium.

“Acer is proud to be an official partner of the Toronto Blue Jays,” said Terry Tomecek, General Manager, Acer Canada. “Working with one of Canada’s most beloved sport franchises and promoting the Acer brand to baseball fans will reinforce our position as the leading provider of notebooks in Canada while giving us more interaction with our customers at Blue Jays games.”

Acer’s stadium branding will include a double outfield wall position, digital signage and an in-game feature. Fans will get to play for Acer products through social media-based promotions, and Acer will be the exclusive sponsor of the Sportsnet Pitch Tracker in broadcast for the first half of the season.

“The Toronto Blue Jays are happy to partner with another category leader such as Acer,” said Stephen Brooks, senior vice-president of business operations for the Toronto Blue Jays, in a statement. “We look forward to helping Acer connect with our passionate fans at Rogers Centre, and through the Sportsnet game broadcasts.”

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.