Branding with social media Web sites

July 20, 2010
HP files for “PalmPad” trademark — a webOS tablet, perhaps?
Nilay Patel writes that HP has filed for a trademark application for the name “PalmPad.”

“HP’s been extremely direct in saying that it plans to release webOS tablets and other devices in the future, and now that the Palm acquisition is complete, it looks like those plans are starting to move forward — the company just filed a trademark application for ‘PalmPad,’ which certainly sounds like a webOS tablet to us. We don’t know much apart from that, but it’s certainly an encouraging sign — and we can’t help but feel a twinge of nostalgia for a name that harkens back to the glory days of the PalmPilot.”

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Google halting Nexus One sales through official store after current inventory depleted
Chris Ziegler writes that Google is discontinuing its Nexus One phones through its online store.

“Google is giving everyone the heads-up that it just got a fresh batch of Nexus Ones in stock, and once they’ve been sold through, they’ll no longer be offered directly through the company’s online store. For what it’s worth, the customer service lines will stay open even after that happens — and you’ll still be able to buy a phone through KT in South Korea, Vodafone in Europe, and ‘possibly other [retailers] based on local market conditions.’”

Forrester: If You Think Social Media Marketing is Worthless, You’re Doing it Wrong
Read Write Web
Mike Melanson shares Augie Ray, an analyst and report author’s thoughts on the benefits of using social media marketing for company branding.

“Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn’t mean social media marketing is ineffective; it just means that marketers have to recognize benefits beyond dollars and cents. Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not financial assets–they aren’t reflected on the balance sheet and can’t be counted on an income statement–but that doesn’t mean they are valueless. Instead, these are leading indicators that the brand is doing something to create value that can lead to financial results in the future.”

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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