2 min read

Bringing online file management to the cloud

Company launches new reseller program and is on the lookout for new partners

Syncplicity has launched a new reseller partner program to help the channel more easily deliver its online file management solutions to cloud environments.

This four-year-old company is based in San Francisco and offers customers automated sync, backup, collaboration and file management capabilities across Mac, PC, mobile, file servers and cloud environments, its founder and CEO, Leonard Chung said.

With a combined go-to-market sales strategy of selling directly and through its partners, Chung said the company has a “handful” of partners around the world right now and is in the process of looking for more.

“We provide resellers with resources such as training, Webinars, access to our support channel, collateral, and direct contact with our product team,” Chung said. “We’ve also built a set of tools for partners so they can create, track and manage their (product) trials and paid accounts.”

Syncplicity’s flagship product is its Business Edition, a turn-key solution that aims to address four key areas around backup, synchronization, collaboration and file management. Business Edition also has IT administration tools built-in so resellers can fulfill work either onsite or offsite for customers, Chung said. One of the advantages of the solution is that it can either work with or replace a business’ existing infrastructure, he added.

Reseller partners will receive a flat discount on the product and are also eligible for additional bonus discounts, as well as having the ability to gain extra revenue on product renewals, he said. Chung said margins for the Syncplicity solution are in the double-digit range.

While the company has more than 100,000 users around the world, roughly half of them reside outside of North America. Chung said with this in mind, he still sees a “healthy and vibrant” base in both Canada and the U.S., with the sweet spot of its customers sized between 20-500 employees.

The company also struck a partnership with Google last year to provide Google Docs and Apps customers with a seamless sync experience between Google and their existing desktops and servers, Chung said.

Chung said there’s an opportunity for partners that offer Syncplicity Business Edition because it can lead to “sticky” customer relationships and “can lead to recurring revenue over time.”

Syncplicity channel partners can also offer their customers a free 30-day trial of the product that’s good for up to 25 users. Once customers use the solution and can see the benefits first hand, Chung said in most cases, it leads to a paid account for the reseller.

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.