Brocade expands subscription financing model to boost channel sales

Networking solutions vendor Broacde used its annual partner conference this week to debut an expansion of its subscription financing model with the launch of Brocade Subscription Plus.

Noting that, according to research firm IDC, almost 70 per cent of organizations select vendors based on the availability of leasing/financing solutions offered, Brocade said the new program allows its partners to offer financing on a complete customer purchase — including all services, support and third-party equipment.

The customizable solution combines Brocade Network Subscription, which offers Brocade networking equipment on a monthly subscription basis so capacity can scale as needed, with the operating efficiency of a fixed term lease on third-party services and solutions. According to Brocade, this offers partners significant opportunities for revenue growth and net-new customer acquisition, with financed deals proving four times larger than cash deals on average.

Brocade’s financing portfolio also includes Brocade Capital Leasing on Brocade hardware and software over terms of up to 60 months. Brocade Subscription Plus now brings all these options together under one umbrella.

“Based on partner and customer feedback, there has been a great demand to bundle all deal elements under one financial agreement, while maintaining the flexibility and simplicity Brocade Network Subscription offered,” said Regan McGrath, vice-president of worldwide channel sales and marketing at Brocade, in a statement. “We’re pleased to be able to provide this additional financing option with the launch of Brocade Subscription Plus.”

Brocade Subscription Plus deals are included within Brocade Alliance Partner Network programs and incentives, and will count towards Brocade partner growth revenue targets.

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