CA revamps global partner program for MSPs

CA Technologies announced key enhancements to the CA Global Partner Program to support changing business models of the channel and to meet new customer demands.

According to CA, 33 per cent of enterprise budgets spent on IT management and security, a recent study shows that CIOs will continue to outsource to third-party providers primarily to help solve standardization of the “hybrid cloud” approach in the IT industry. This includes both on and off premise with 80 per cent of enterprise IT using third-party providers. It requires many organizations to operate in hybrid IT environments, and they are turning to partners to help.

Enhancements to the CA Global Partner Program are meant to demonstrate that CA investment in helping channel partners in today’s hybrid world and for those customers migrating to hybrid environments that require transitions across multiple platforms and providers, said David Bradley, senior vice president, Global Partners at CA.

“As a result, the enhancements to our CA Global Partner Program address this industry shift. Since the launch of our program over a year ago, we’ve remained committed to building business together with our partners. We have delivered a unified, flexible program that provides enablement and fosters working collaboratively to drive success for our mutual customers,” he said.

He added that as more customers adopt SaaS and managed services, they face new complexities in dealing with the realities of managing hybrid environments. CIOs require a unified view of supply and demand for IT services across their provider domains. To address this shift, the CA Global Partner Program empowers partners to execute hybrid business models and support customer requirements for consistent enterprise-class solutions, whether delivered on premise or remotely as a service.

In addition,  the company also announced that in FY2014 it will launch a new program feature expected to enable solution providers to identify their qualifying managed service offerings as being of the enterprise class quality associated with CA solutions.

Other enhanced benefits within the CA Global Partner Program include:

  • Enablement: provides access to training for designated CA solutions; Managed Service Offering (MSO) assets with integrated and packaged modular solutions; Center of Excellence (CoE) Library and workshop content available to solution providers through the CA Partner Portal, including information on services definition, launch assistance, operational expertise and marketing best practices; Partner Delivered Support Library content and access to the CA Technical Support Education Library to educate qualifying partner support staff to handle and qualify issues with customers.
  • Relationship Management: through new business planning tools that are expected to help partners to further define and grow their go-to-market plans, and improve their execution with CA solutions and products.
  • Marketing Support: with business plan-based business development funds for Premier and Advanced members; co-marketing programs and services for Premier and Advanced Members, including a robust variety of programs and demand gen resources that can be customized to fit goals, including co-brandable and white label assets, and solution launch assistance; access to weekly webcasts, Partner Fast Facts newsletter, a CA Global Partner mobile app and up to date content on the MyCA Partner Portal.
  • Sales Support: through defined rules of engagement with CA commitment to support partners in achieving the highest level of success in a collaborative selling environment, including online access to standard CA pricing information.

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Jim Love, Chief Content Officer, IT World Canada

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