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CDN Top Newsmaker: Synnex Canada’s Mitchell Martin

Channel StrategySynnex

A culture shift came to the Canadian operation of Synnex thanks to its longtime leader, president Mitchell Martin.

Martin told CDN the services culture initiative is a North American wide strategy centered around ServiceSolv. The new services push will have solutions development managers handle all aspects of a channel partner solution such as implementation, special delivery and deployment services in the field. “We are closing about 1,000 to 1,500 tickets a month through ServiceSolv, and our goal is to expand that dramatically,” Martin said.

Beyond ServiceSolv, Synnex Canada offers MobilitySolv, which includes Internet of Things, CloudSolv, VisualSolv, ConvergSolv, GovSolv, and PrintSolv where Synnex Canada was recently named distributor of the year for HP Inc. Canada.

The distributor also in 2016 worked on making the culture shift consistent with solutions and services. Martin said the Mississauga, Ont.-based company is investing in people resources for ServiceSolv, MobilitySolv, and GovSolv.

There are people now in place for activation services in MobilitySolv with Rogers and Bell, but Martin said that area will focus on commercial activations. In the U.S., MobilitySolv has managed to do 150,000 commercial activations in 2015.

“It’s only a matter of time before this catches on in Canada,” Martin said.