CDN Top Newsmakers for 2014: Michael Murphy of Citrix

In 2014 Citrix Canada country manager Michael Murphy had to deal with an important partner shift the parent company was insisting on.

Michael Murphy
Michael Murphy


Citrix Systems wanted its channel partners to move away from tactical selling to a more strategic approach. Citrix announced plenty of incentives to help move this shift alone such as new promos, insight into the vendor’s product roadmap, new certifications and insight into the company’s strategic direction.

Getting the channel on the same page as Citrix was a task Murphy accepted and he brought about more importance on the channel internally at Citrix Canada. The plan moved away from strict product reselling to helping the channel partner identify opportunities at each stage of the customer lifecycle, from desktop virtualization to cloud services to mobility.

Also in 2014 Citrix announced a product suite that melds its technologies and services together, allowing customers to securely access their files on any device, over any network. It also launched a new cloud-based platform for its partners and customers, giving them the power to design and build their own mobile workspaces.

Finally the company released XenMobile 9, which now features military-grade encryption of the data stored on corporate smartphones.

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CDN Staff
CDN Staff
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

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