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CDW Canada wins big at Dell EMC partner awards ceremony

Channel Strategy

Following its partner summit, Dell EMC hosted its awards ceremony at the Globe and Mail building in Toronto last week where CDW Canada took home the Partner of the Year award.

There were 13 category awards and one Partner of the Year award, and a total of 11 partners were recognized during the event. CDW Canada and Softchoice Corp. were recognized in multiple categorizes.

The awards ceremony came on the heels of the Dell EMC Partner Summit, where the company announced that the Preferred Partner Program, which already exists in the U.S., is slowly rolling over to Canada for commercial accounts.

It was a strong year for Dell EMC’s partner community, according to Deanna Thomson, national director of channel sales for Dell EMC Canada. Thomson went over some of the numbers with reporters last week, indicating 36 Canadian medal partners increased their tier status, 67 per cent of partners saw a growth in rebates and 52 per cent of partners grew their services business. A few, she added, made the leap from Gold tier to Titanium Black, representing a jump from a $500,000 revenue threshold to $15 million. Additionally, 69 per cent of new accounts in Canada were won in the channel, which is above the market average, said Thomson.

A full list of award winners can be found below:

ProContact – Partner of the Year 2018 – Eastern Region
PCM Canada – Partner of the Year 2018 – Central Region
Turning Point – Partner of the Year 2018 – Western Region
CDW Canada – Partner of the Year 2018 – Client Solutions
Softchoice – Partner of the Year 2018 – Dell Technologies
PureLogic – Partner of the Year 2018 – Go Big-Win Big Growth
Soroc – Partner of the Year 2018 – Storage
Compugen – Partner of the Year 2018 – Shining Star
Softchoice – Partner of the Year 2018 – Go Big-Win Big Services
Northern Micro – Partner of the Year 2018 – Server
Arrow – Partner of the Year 2018 – Distributor
CDW Canada – Partner of the Year 2018 – Go Big-Win Big New Business
Bell Canada – Partner of the Year 2018 – Marketing Excellence
Taller Trophy – CDW Canada