Dell has stripped the tease surrounding its upcoming Adamo computer, revealing it to be a lightweight laptop, which could make it a possible competitor to Apple’s MacBook Air.
The laptop has an ultraslim design that makes it easy to hold, as demonstrated by an on-stage model who held it with a few fingers. Adamo was shown during a press briefing at the Consumer Electronics Show in Las Vegas.
It won’t be just a laptop, but a whole new brand name of luxury products, said Michael Tatelman, vice president of global consumer sales and marketing at Dell.
“There’s things and products that you like, and there’s things and products that you love. Adamo … will be the new luxury franchise in the Dell brand lineup,” said Tatelman.
The company did not reveal further specifications of the laptop, other than saying Adamo represented the best of Dell’s craftsmanship, performance and design. More product details will be revealed at a later date and the product will ship this quarter.
Company officials dodged many questions about Adamo posed by the press, but Tatelman said the company showed it to address rumors surrounding the product.
Dell also announced the Mini 10 netbook, which will include a 10-inch screen and a full-sized keyboard. It will also have some unique mobile features like GPS (global positioning system) capabilities and a built-in TV tuner, which will allow users to watch broadcast TV on the go. The tuner supports certain standards in the U.S., Western Europe, Japan and China.
The netbook will be based on Intel’s Atom Z-series processor and is scheduled for release in the next few months. Pricing information was not immediately available. Dell already offers Mini notebooks with 9-inch and 12-inch screens.
