Cisco bringing Partner Velocity to Cannes in April

Networking vendor Cisco Systems (NASDAQ: CSCO) first held its invite-only Partner Velocity conference focused on marketing in Miami in 2007, and according to a report from CRN the event will return to a sunny beach-side destination April 16-18: Cannes, France:

”A Cisco spokesperson confirmed the conference and the dates to CRN following a query and said exact plans are being finalized. It’ll remain an invite-only conference for top Cisco partners and should be officially announced early in the new calendar year.”

Cisco lost some marketing muscle earlier this year when partner marketing chief Amanda Jobbins left her role as partner marketing chief and returned home to the U.S. for family reasons. The role has not yet been filled.

In this video from the 2012 Velocity conference in Las Vegas, Jobbins describes how Cisco plans to make its channel marketing more agile to the partner base.

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Jim Love, Chief Content Officer, IT World Canada

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For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

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