Cisco to add high-tech to new Yankee Stadium

It looks like baseball fans at Yankee Stadium will get to enjoy some of the high-tech features that Cisco Systems envisions for its proposed Cisco Field baseball stadium in California.

Cisco Chairman and CEO John Chambers will appear with Yankees Co-Chairperson Hal Steinbrenner at a Manhattan press conference on Tuesday, according to media advisories released on Monday. The press conference will take place at 11 a.m. Eastern at Cisco’s New York offices at One Penn Plaza, the advisories said.

The executives will discuss “new fan-facing technologies to be featured in the new Yankee Stadium,” according to an advisory from the Yankees. The team shut down the legendary Yankee Stadium, built in 1923, and is now building a new ballpark for use starting next year.

The press conference will also reveal a new Cisco product offering for stadium and venue operators, Cisco said.

In 2006, Cisco announced plans to make a new ballpark for the Oakland A’s, in Fremont, California, into a showcase for wireless technology from Cisco and partner companies. Among other things, the company said fans would be able to use handheld devices to watch instant replays, keep score, order food and drinks and communicate with friends. They would also be able to buy tickets online and receive a barcode on a cell phone, then have it scanned at the stadium and pick up their tickets. Stadium staff would also use handheld devices to find each other and communicate, Cisco said.

The deal to build Cisco Field, announced two years ago this month, is still pending. Similar technology is already deployed at Busch Stadium, the home of the St. Louis Cardinals, according to Cisco.

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Jim Love, Chief Content Officer, IT World Canada

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