Citrix to raise prices 10 per cent

Citrix Systems will raise prices across all of its product lines by 10 per cent worldwide except for the U.S., a promised move that reflects increasing business costs caused by the lower U.S. dollar, the vendor said Monday.

The increase is effective Sept. 1 and applies to its authorized distributors, who will then set end-user pricing according to the market, a company spokeswoman said.

“Citrix resellers determine the price at which they sell to their customers based on their purchase price from distributors, their business model and the overall scope of each solution,” the spokeswoman said.

Citrix sells virtualization, thin-client and application delivery infrastructure products.

Citrix’s pricing is based on the dollar, which has steadily declined in buying power over the last few years against the euro and British pound.

“The increase is a result of the rising costs of doing business globally, based upon the inflation of various currencies in comparison to the U.S. dollar, upon which Citrix pricing is based,” according to a company statement.

The dollar experienced a sudden surge last week against both currencies, but remains weak overall. Monday exchange rates showed that £1 costs US$1.86 and

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

Featured Tech Jobs

 

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.