CRM and ERP vendor sees Canada as untapped channel market

Salesboom is a Canadian customer relationship management (CRM) and enterprise resource planning (ERP) software vendor that’s looking to ramp up its channel and sales activity in Canada this year.

Troy Muise, the CEO of Salesboom, said he and Rami Hamodah, the company’s president, founded the company in 2002 to help manage their brick and motar businesses. Since neither of them could find a suitable online tool to manage their marketing and sales at the time, they decided to build their own solution.

A year later, Salesboom had its first saleable product and Muise and Hamodah consolidated their other businesses to move ahead with Salesboom.

Muise admits that while the company uses direct and indirect models of selling, most of its sales today come from its direct business. With “hundreds” of existing channel partners already, Muise said he hopes to increase the company’s indirect line of business this year.

“We haven’t invested much in the channel because we’ve had a lot of success direct,” Muise said. “Around 15 per cent of our revenue goes thru partners, now and we’re looking to increase that.”

Despite having headquarters in Halifax and other offices located across the country, roughly 85 per cent of Salesboom’s business comes from the U.S. market. Canadian sales are about 10 per cent of the company’s business, with the rest coming from overseas.

Salesboom’s on demand CRM Online software solutions are available in three editions: Team, Professional and Enterprise. They target small businesses and large-sized companies. The goal behind the solutions is to help businesses with marketing automation, sales force automation, customer service and support, business intelligence and analytics, and collaboration.

In addition to its solution being “easy to use right out of the box, low total cost and low risk,” Muise said Salesboom also releases software upgrades five times a year to bring new features to customers.

Muise said there are three levels of partnerships with incremental margin opportunities for the channel. Silver partners receive 20 per cent of the first year of the contract value and 10 per cent of the renewed contract value, Gold partners receive 30 per cent of the first year contract value and 20 per cent of the renewed contract value and Platinum partners receive 40 per cent of the first year contract value and 30 per cent of the renewed contract value.

”Canada is the greatest emerging market opportunity for us,” Muise said. “It’s a huge untapped market and because we’re a Canadian CRM vendor, we have the ability to host data in Canada, which is a huge differentiator for us when privacy is an issue.”

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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