D-Link unveils new channel partner program

D-Link is committed to supporting channels with its latest announcement.

The unified network solution company has launched its new Value in Partnership+ (VIP+) program, which offers its partners a wide range of products, training, certifications, proactive technical support, and sales and marketing tools.

In particular, VIP+ includes a new partner level, expanded discounts, and two additional certifications. The channel program is meant to ensure “best-in-class” networking, security, storage, and IP surveillance solutions for customers, and helps value-added resellers deliver more value while growing their profitability.

“D-Link is committed to the highest quality, best-in-class partner program and delivering innovative, highly competitive products,” Diana Luong, channel marketing manager at D-Link, says in a July 19 press release. “The new D-Link VIP+ program offers enhanced tools to increase profitability, making it easier for reseller partners to sell and support D-Link’s award-winning business solutions.”

New program elements include:

  • D-Link Copper Partner level – This new level gives partners “a strong deal registration program, stackable upfront discounts, a back-end volume incentive rebate (VIR), and D-Link Rewards program.” It also allows partners to receive “dedicated account management, access to Quarterly Product Roadmap briefings on the latest D-Link product core technologies, and upfront discounts at time of purchase.”
  • Two new certifications – D-Link’s new Fundamentalist certification “assists partners with sales positioning and understanding D-Link’s product portfolio,” while the new D-Link Sales Specialist (Switching) certification “trains sales professionals on market strategy, value proposition, identifying opportunities, and understanding customer needs.”
  • Non-profit discounts – D-Link now offers partners a five per cent upfront discount on any business solutions products purchased for government, education and non-profit end customers.

The VIP+ program is a free service for D-Link partners, and gives them access to other features such as quarterly volume incentive rebates, 24/7 tech support on business products, lead sharing and marketing development funds, and free on-demand and online VIP+ certifications.

The Copper level also has a deal registration program that contains stackable upfront discounts and a back-end volume incentive rebate. The level also features a rewards program and a dedicated account manager.

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Jim Love, Chief Content Officer, IT World Canada

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Mandy Kovacs
Mandy Kovacshttp://www.itwc.ca
Mandy is a lineup editor at CTV News. A former staffer at IT World Canada, she's now contributing as a part-time podcast host on Hashtag Trending. She is a Carleton University journalism graduate with extensive experience in the B2B market. When not writing about tech, you can find her active on Twitter following political news and sports, and preparing for her future as a cat lady.

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