Datto replaces its channel partner program

The storage vendor’s new channel partner program will better align with the growth Datto has seen, and expects to see in the future.

The key difference between the new Global Partner Program, and the program Datto has had in the market for the last four years is how the company determines its tiering. Partners will now be settled into specific tiers based off of their monthly MRR scores, and not their storage capacity, which was how that was determined under the previous program.

“The growth of Datto and our partners is really why we did the reevaluation of our program and looked at what we needed to do differently,” said Sue MacGregor, director of partner marketing at Datto, in an interview with CDN. “We have cloud to cloud and other products and solutions, so that kind of storage tiered structure didn’t really seem to align with us as a business and where we are going in the future.”

On top of restructuring how partners are placed in the tiers, Datto has freshened it up as well with new names and an additional tier. There are now four partner levels in the Datto Global Partner Program are: business, professional, enterprise, and blue. The new ‘blue’ tier represents the top two per cent of Datto’s partner base.

Additionally, the new program includes a free marketing feature that partners will have access too called MarketNow. This marketing automation platform is designed for MSPs without marketing or sales staff to help with pre-built promotional campaigns, co-branded and customizable collateral, and social media content.

“A lot of our MSPs don’t have dedicated marketing staffs to help with campaign execution, so this platform can be an all-in-one marketing shop for them, and we’re providing it at no additional cost,” said MacGregor.

Other highlights include:

  • Benchmark Analysis: Partners will have the opportunity to evaluate their businesses against new research and benchmarks from top Datto Partner performers, identifying opportunities for growth and training with their Datto Account Managers.
  • Not for Resale (NFR) Program: Datto’s NFR Program supports and empowers partners to perform live demonstrations for customers with discounted device programs for internal use or demos. Partners are now able to receive one NFR device per product family to experience it all.
  • Advanced Sales Tactics Training: This new course focuses on the benefits and opportunities of going up market and unique sales strategies for mid-market organizations.

The new Datto Global Partner Program is live now. For more, you can check out Datto’s website.

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Alex Radu
Alex Radu
is a staff writer for Computer Dealer News. When not writing about the tech industry, you can find him reading, watching TV/movies, or watching the Lakers rebuild with one eye open.

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