Dell celebrates 25 years in Canada

Break out the champagne and cut the birthday cake – Dell is celebrating 25 years in Canada this week.

The vendor first set up shop in Canada on May 26, 1988 as PCs Limited with an Office in Richmond Hill, Ont. When the company went public one year later, the name was changed to Dell Computer Corp. It’s first Canadian order was for a 20MHz 386 system worth about $10,000 – thankfully prices have since come down.

A major milestone for Dell came in 2008 when it introduced its channel partner program, ending its fervent commitment to a direct-only model by embracing an indirect model that has allowed it to greatly expand its reach in the market.

And Dell has a new leader to help it celebrate its 25th anniversary. Kevin Peesker recently returned to Dell Canada as its new president, effective February 4. Before moving to Europe to lead several Dell business units, he’d served as Dell Canada’s vice-president and general manager, SMB, which included responsibility for the channel program.

Dell has produced the info graphic below outlining some of the major milestones of its time in Canada.

DELL 25 Year Infographic-page-001

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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