Dell hurls out another Adamo teaser

Dell has launched a new teaser surrounding its highly anticipated Adamo ultraportable laptop, now inviting users to sign up for the launch of the laptop as its unfolds.

“Prepare to fall in love,” says Dell’s Adamo laptop Web site, which then invites users to sign up to see how the “love story” unfolds. Though what the e-mail may contain is unclear, the invites may provide an early look at the laptop.

Dell officially unveiled Adamo at the Consumer Electronics Show in Las Vegas, calling it an ultrathin laptop representing the best of the company’s craftsmanship, performance and design. An on-stage model held the light laptop with a few fingers, revealing an ultraslim design with a premium finish.

Dell did not reveal technical specifications, but said the laptop would ship later in the first quarter.

Adamo won’t be just a laptop, but a whole new brand name of luxury products, said Michael Tatelman, vice president of global consumer sales and marketing at Dell at CES. The word Adamo means to fall in love with, Tatelman said at the time.

Speculation around Adamo heated up late last year when news media and observers said Adamo was Dell’s response to Apple’s MacBook Air.

Dell also leaked out accessories for an ultraportable laptop called Adamo Thirteen, which pointed to a laptop with a 13-inch screen in line with Dell’s branding conventions. The company already offers the Inspiron Mini 9, which has a nine-inch screen, and Inspiron Mini 12, which has a 12-inch screen.

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Jim Love, Chief Content Officer, IT World Canada

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