Distributor Tech Data Canada has announced it has signed an agreement with ScreenScape Networks Inc. to offer its digital signage software service to resellers across Canada.
It’s the latest addition to Tech Data’s digital signage initiative, which was launched in the spring of 2011 to develop partnerships with leading digital signage manufacturers said Greg Myers, vice-president of marketing with Tech Data Canada, in a statement.
“ScreenScape’s digital marketing engine is driving growth in place-based media. It’s helping to reshape retail marketing – offering not only a great sales engagement tool but a way for businesses to leverage social media, mobile payments, loyalty programs, and location-based services – all at the point-of-sale,” said Myers.
Kevin Dwyer, president and CEO of ScreenSpace, said the vendor’s community-based approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business.
“With the combination of ScreenScape’s innovative Internet-based service and Tech Data’s expertise in supporting new and leading technologies, resellers now have a way to implement digital signage that is simpler and more cost-effective,” said Myers. “Utilizing the ScreenScape Community, smaller organizations can now use place-based media to cross-market their services with other similar organizations to expand their market reach at a low cost. “
