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Dubai-based software vendor enters Canadian market

The Focus SoftNet Canada team at its grand opening in Toronto.

The Dubai-UAE-based Focus SoftNet Inc. has arrived in Canada.

The software developer, with a predominant channel strategy, opened its newest office in Toronto to go after the North American market. The Canada office will act as a support services hub for its North America operations.

Focus Softnet’s Canadian plans are to promote its enterprise software solutions called Focus i, Focus RT, Focus CRM, Focus POS and Focus PMS as well as offer managed services. The company is also diverse in its offerings and provide staffing solutions and business process consulting.

Jawad Ali Khan, regional CEO for Focus SoftNet in the Middle East, Africa and North America, said that over the last few years, the company has seen demand spike for its products from companies in the U.S. and Canada. “Expanding into North America at this time makes perfect strategic sense as we already have clients USA. Hence we opened our twenty-fourth global office in Toronto, which is also our first office in North America. This new office will help us scale up our North American operations and strengthen our ties with our local customers by offering them high-quality technical support and consulting services closer to home,” he said.

The company’s Toronto office will be headed by two senior executives Kishore Kumar Kentali as Vice President Operations for Canada and Santhosh Joseph Vaikath as technical and functional head. The company plans to recruit more people locally in the coming months while expanding its local operations.

Focus Softnet started business in 1992 and since then have established 24 multinational offices across 16 countries. The software development vendor works with channel partners to bring its products to the marketplace. The company plans to carry the same model for Canada and intends to work with system integrators, solution providers and IT consultants based on revenue sharing model.

The Focus Suite of products sold to such high profile customers as Air Arabia, Boeing, National Bonds, Ajman Bank, SNASCO, Alinco,  and Total Lubricants.