Dutch deployment automation vendor offers up to 50 points of margin

XebiaLabs, a Dutch deployment automation software vendor, wants to build a North American market presence and executives say the company will focus its efforts “entirely” on the Americas market this year to do this.

Andrew Phillips, vice-president of product management at XebiaLabs, said the company is a spin off of its parent company, Xebia, which is an IT consultancy and project organization that focuses on enterprise Java technology.

XebiaLabs was founded in 2008 and has its headquarters in the Netherlands, in addition to development and sales offices in Boston, France, India and Sweden. In total, the company has more than 200 employees and has achieved over US$25 million in revenues.

The company’s flagship deployment automation software solution is known as Deployit and is now in its third version. Deployit 3.0 allows organizations to automate their software deployments in a more efficient and secure way. Deployit works with IBM Websphere, Oracle WebLogic and other middleware stacks, Phillips said.

Some of the other benefits of Deployit include the ability to handle large datasets, easy deployment troubleshooting, customizable plug-in framework, automation of deployments throughout their entire application lifecycle and more. After the solution is set up and correctly configured, Phillips said deployments can be executed with just “a few (mouse) clicks.”

“With Deployit, we bridge the gap between an IT organization’s development and operations departments,” Phillips said. “The solution creates more efficiencies by bringing automated deployment capabilities to deliver more value to customers.”

Phillips said Deployit also works well in private and public cloud infrastructures since it’s a solution that was built from the ground-up to discover, connect and deploy to thousands of physical or virtual servers.

IT managers can use Deployit to gain instant visibility into the state of their IT operations and view information such as learning how many deployments were performed and on what servers based on what conditions.

Coert Baart, CEO of XebiaLabs, said the company uses both direct and indirect go to market sales strategies to bring its solutions to market.

“Partners can really add value to our business,” Baart said. “We have four partners right now and don’t have any in North America yet, but we’re talking to partners there. What we’re looking for are boutique-like partners that have an in-depth knowledge about software development and middleware environments.”

This year, Baart said XebiaLabs will “focus entirely” on the Americas market by investing its marketing dollars and people in the U.S. and Canadian market. Phillips, who is currently stationed in the Netherlands, will make the move to the company’s Boston office to help establish a market awareness and presence in the U.S. and Canada.

“Our entire focus is on the American market this year,” Phillips said. “We’re not a company that’s very big in North America yet, so this is going to be a time of establishing a presence. We’ll be interacting and communicating with partners and customers and will also be going to trade shows and doing some advertising online.”

Both Phillips and Baart agree that there are plenty of customer opportunities in the deployment automation space not just in North America, but around the world.

“What we’re seeing this year is that companies are coming out of the more economically challenging last couple of years, and are looking at putting more structural efficiencies in place. These companies are evaluating where their bottlenecks are between development and operations and they’re starting to come to us for help. This is a great value-add solution that partners can introduce to their customers to help improve their processes.”

Baart said partners can earn between 30 to 50 points of margin on XebiaLab’s Deployit solution.

Follow Maxine Cheung on Twitter: @MaxineCheungCDN.

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Maxine Cheung
Maxine Cheung
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