EMC bolsters channel program for cloud services

EMC Corp. has made a number of enhancements to the EMC Velocity Service Provider program.

The latest program elements address potential growth opportunities for the company’s solution provider network in the the cloud services market. One of the new areas of the program is intended to help solution providers differentiate themselves in the marketplace. As a result, the revamped Velocity program is adapting to support current and anticipated growth in cloud services delivery and recognizing and rewarding those channel partners that are delivering the most transformative IT value to enterprise customers.

For example, there will be greater tier differentiation to with this new plan in an attempt to better distinguish and support partners who are just beginning to build out a service provider capability with EMC-powered services from those solutions providers who offer more established cloud services. This will raise the minimum requirements for each level to ensure high customer satisfaction and maximum value. EMC did not provide any details as to what those new requirements are.

Solution provider who wish to transform their business model and become providers of EMC-powered cloud services will be able to enter the program at the appropriate tier based on their qualifications and after having met specific revenue and training requirements. Once requirements are achieved they can then begin to leverage Velocity Service Provider enablement services.

The new Velocity plan will still provide sales, marketing, marketing development funds, campaigns, field execution, planning, and education benefits to partners commensurate with their level of investment in EMC technology solutions. The multi-faceted Velocity Service Provider program is open to cloud service providers of all types including telco/cable companies, hosters, and ISVs.

The new program elements will be effective in early Q1, 2013. However, current partners in the Velocity Service Provider program as of December 31, 2012 will have until December 31, 2013 to meet the new tier requirements.

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