EMC builds Smarts

Boston – EMC has unveiled key new technologies the company says will help customers align their IT infrastructure with information assets.

“Growth of information is out of control,” said David Goulden, executive vice-president of customer operations at EMC.

“We estimate the average customer has a rate of information growth of 60 per cent each year.”

As one part of the solution to help customers deal with managing, moving, archiving and securing information, EMC has introduced Smarts Application Discovery Manager (ADM).

A resource management software, ADM discovers and creates a real-time, interactive model of a business’s overall application environment.

In doing so, said Chris Gahagan, senior vice-president of resource management for EMC Software Group, it provides users with insight into application behaviour and all interdependencies within the IT infrastructure.

The technology allows for more extensive application and infrastructure monitoring, analysis and automation across the enterprise, which, Gahagan added, will drive down operating costs, provide quicker mean-time to repair and enhance reliability of core business services.

Built-in analysis
In addition to ADM, EMC also announced Smarts Storage Insight for Availability.

This technology leverages data and topology directly from EMC ControlCenter to auto discover SAN network elements and their inter-relationships.

The built-in analysis engine, explained Gahagan, automatically identifies the impact of failures on related infrastructure elements, like host devices, file systems and EMC PowerPath logical paths.

“It’s a more fool-proof way of understanding application infrastructure,” he said.

On the security front, EMC is moving towards an information-centric approach to securing critical data.

“We believe that storage and information security go together,” said Mark Lewis, the company’s chief development officer.

“It’s about: how do we defend the data? We need to move inside out. The information is the valuable asset, that’s what we need to protect,” said Lewis.

The new EMC Assessment Service for Storage Security evaluates the security posture of a customer’s SAN, NAS and content addressed storage deployments in accordance with approved practices, said Dennis Hoffman, EMC’s vice-president of information security.

And through its acquisi-tion of Authentica in February, EMC is also adding that company’s digital rights management expertise to its Documentum Enterprise Content Management platform.

The digital rights management technology enables users to control access and use of unstructured data and content, regardless of its location in or outside of the enterprise.

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