eTelemetry expands Canadian presence

Annapolis, Md.-based eTelemetry, a company whose products turn network traffic into business intelligence, has expanded its Catalyst Partner Program to include North America as part of its continued effort to expand its presence into Canada this year.

While Ermis Sfakiyanudis, CEO at eTelemetry, says the company’s footprint is primarily in the U.S., the company will be expanding its footprint into Canada, South America, Japan, Israel and Thailand this year.

“Our plan to reach out to the Canadian market is to look for partners that are interested in selling advanced technology solutions,” Sfakiyanudis said.

Currently, eTelemetry’s route to market is through a direct sales approach. Sfakiyanudis says eTelemetry’s focus right now is to make the transition from a direct model approach to a channel one.

“We want to (encourage) the channel to take a look at our products to educate them on how they can make larger margins,” Sfakiyanudis said. “Our margins are roughly 20 to 30 per cent off of retail.”

By recently opening up its Catalyst Partner Program to include Canadian VARs and SIs, Sfakiyanudis says partners can now take advantage of all that eTelemetry has to offer.

Included in the partner program is technical support, Web-based training, lead generation programs, advertising and white papers.

The company offers plug-and-play product solutions that are designed to give businesses better organizational visibility from the top-down. The solutions offer what Sfakiyanudis calls “the People Layer” by allowing IT managers to see who’s on the network, how much time is spent on the Internet, how much bandwidth is being used, as well as providing visibility for other desktop computing assets as well.

Among the appliances offered by eTelemetry are Locate, Locate911 and Metron products, which the company promises are all easy to install and maintain. Sfakiyanudis says the solutions track information in real-time and are also scaleable across distributed networks.

“We’re the only vendor that provides solutions with a passive capability offering visibility in real-time,” Sfakiyanudis said. “We target large enterprises and the SMB market. Any business with over 100 employees will benefit from these solutions.”

For the channel, eTelemetry will offer partners a full one-day training on its products. Sfakiyanudis says installation takes about an hour and the product immediately provides important business visibility information.

“Our goals are to continue to expand our channel program and to educate the IT community on the availability of our solutions,” Sfakiyanudis said. “We also want to build a dedicated presence within the government sector.”

While eTelemetry does not have a formal Canadian channel launch planned, Sfakiyanudis said the company has recently hired regional sales directors that will be actively engaging resellers in partnerships within each of their respected territories, including portions of Canada.

For partners, Sfakiyanudis says there’s plenty of room for growth in the Canadian market space.

“We are at the beginning of the curve,” Sfakiyanudis said. “We want partners to know we have a solid product suite and we’d love them to join us as a strong and growing company,” he said.

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Maxine Cheung
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