< 1 min read

Europeans turn backs on Ultrabooks

Plus, Apple's future and mobile traffic figures from Cisco

February 15, 2012

Europeans turn backs on Ultrabooks On The Register, Tony Smith report. “With Europe plunged into austerity, local consumers are 15in machines, the moles said. These, you'll note, tend to be among the cheapest laptops you can buy. The moles aren't the first to spot this: market watcher Context said last month that with traditional notebook pricing decreasing even further year on year, consumers buying notebooks over tablets are doing so with price points in mind,” he writes.

When will Apple peak? On ReadWriteWeb, Dan Frommer explores the question. “So Apple's opportunity to keep growing is obvious: All it needs to do is to keep representing a higher share of sales in its key, fast-growing markets – smartphones and tablets. That, combined with new potential growth areas like TVs, should offset its shrinking iPod business and slower-growing Mac business,” he writes.

Cisco: Smartphone traffic will increase 50-fold by 2016 On ZDNet, Rachel King puts the numbers in perspective. “To put that in perspective, that equates to 33 billion DVDs, 4.3 quadrillion MP3 files, or 813 quadrillion text messages. Geographically, we should see the biggest jump in Africa with 104 percent increase in mobile data traffic. Western Europe will actually see the least with a 68 percent jump,” she writes.