Google Android overtakes Windows Mobile

Google’s Android has blown by Microsoft’s Windows Mobile to rank third among smartphone operating systems, according to ComScore’s latest numbers.

RIM and Apple remain No. 1 and 2 respectively, though both lost a little share between the May-June-July period and the February through April period as measured by ComScore. RIM has a 39.3% share (down 1.8 per cent) of U.S. smartphone subscribers based on operating system and Apple boasts 23.8 per cent (down 1.3 per cent).

Android’s share jumped from 12 per cent to 17 per cent, buoyed by a slew of new devices. HTC gave Android another boost this week with the introduction of two new Desire smartphone models.

The ComScore findings come on the heels of Gartner projecting that Android by year-end will be No. 2 worldwide only to Nokia’s Symbian and separately, new Nielsen numbers show Android devices last quarter outsold iPhone devices for the first time.

New numbers from Google show that customers are increasingly buying devices with its newest version of Android, dubbed Froyo, a sign that fragmentation of the Android market might lessen.

(As a reality check, not all numbers are going Android’s way: Computerworld’s Gregg Keizer reported last week that one measurement company showed Apple iOS beats Android 6-to-1 worldwide in market share.)

The expected arrival of Windows Phone 7, on Oct. 11 can’t come soon enough for Microsoft, which saw its share fall from 14 per cent to 11.8 per cent.

Despite share drops by Microsoft and the others, ComScore does note that the overall market keeps growing, with 53.4 million people in the U.S. owning smartphones during the measurement period.

Mobile content usage is also on the rise, with ComScore showing increases in text messaging, downloaded apps and social networks accessed by smartphone users.

Samsung, LG, Motorola, RIM and Nokia were the leading mobile OEMs during the three-month period measured by ComScore, in that order, as was the case in the three months before.

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Jim Love, Chief Content Officer, IT World Canada

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