Help for mobile content aggregators and network operators

MARKHAM, Ont. – McAfee, Inc. announced the McAfee OK program, a mobile content inspection and certification program the company says creates a trusted and safe content experience for mobile phone users.

Designed for mobile content aggregators and network operators, the new program inspects mobile content such as ringer tones, images, video, or applications, and certifies that it does not contain any malicious or inappropriate material.

The offering consists of software and services for integration into existing content delivery infrastructures. Customizable parameters allow detection of malicious or unwanted content types.

McAfee research found that 80 percent of network operators were highly concerned about the impact that security incidents can have on customers’ confidence and new service uptake. The OK program aims to certify mobile content offerings as free of known malicious elements and intent.

The program is based on McAfee’s mobile detection technology, which complements the Symbian Signed program and has been deployed in more than 40 million devices worldwide.

“Mobile communities access and exchange content from all kinds of on-deck and off-portal sources,” said Victor Kouznetsov, senior vice-president of mobile security at McAfee.

“The McAfee OK program is designed to improve end user trust and provide a simple and recognizable way to identify safe content. This will both enhance confidence for service providers and content creators, and will ultimately increase the use of mobile applications and mobile content consumption.”

McAfee OK is supported by a dedicated mobile research team to generate real-time remote threat intelligence updates, and is part of McAfee’s Mobile Security Risk Management approach, which the company says enables service providers to understand and mitigate security risks to their business, protect customers and avoid the negative impact on their brands that can result from malicious attacks.

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Jim Love, Chief Content Officer, IT World Canada

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