How MSPs can build a better brand for themselves

How to brand your managed services business, part II
MSPmentor
Joe Panettieri offers his thoughts on how managed service providers (MSPs) can better market themselves in the industry.

“MSPs need to include marketing in their budgets for 2009. Check in with other local businesses – independent retailers, independent restaurants, etc. – to find out who developed their logos, web sites and marketing materials. At the same time, check in with your distribution and vendor partners to see what co-marketing or complete creative services they offer.”

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Laptop-crazy consumers will keep PC market afloat
Channel Register
Joe Fay includes Bob O’Donnell, of IDC’s thoughts on the future of PCs.

“‘The right way to gauge the success of consumer PCs is no longer the adoption rate of households with PCs, or even the number of PCs per household, but rather the number of machines per individual,’ Fay said.”

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Cisco pushes past Symantec to lead content security gateway appliances market
Network World
Cisco Subnet highlights Infonetics Research’s findings on vendors in the content security gateway appliance space.

“According to latest figures from Infonetics Research, Cisco edged past Symantec to lead in the worldwide content security gateway appliance market last quarter. It also widened its lead in the second quarter of 2008, reports Infonetics. Blue Coat holds the No. 3 spot. Meanwhile, Websense, which acquired SurfControl in 2007, leads the worldwide content security gateway software market, as well as the overall content security gateway sector, reports Infonetics.”

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Jim Love, Chief Content Officer, IT World Canada

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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