How to effectively advertise on the Web

May 20, 2008
Poor children of the world no longer will have to struggle with Linux
Michael Arrington writes that the One Laptop Per Child initiative will soon start shipping Windows on its laptops.

“One Laptop Per Child will ship a special version of Windows on their low cost laptops for poor children, the two companies announced this afternoon. Previously the laptops, which to date have been tested in a number of countries, ran only Linux. Trials of the Windows version of the machines will begin in June in ‘key emerging markets.’”

What’s your opinion?

How many ways do you connect to the Internet?
Mike Masnick looks at a study that measures one’s level of hyperconnectivity.

“A new study points out the rather unsurprising fact that the number of ‘hyperconnected’ individuals is growing. The definition of hyperconnected is anyone with seven or more connected devices and nine or more applications on those devices (though, it’s not entirely clear how they define an ‘application’ since it seems to include certain websites. Apparently 16% of people surveyed fell into that camp. Another 36% are in the ‘increasingly connected’ group that counts those who connect via at least four devices and uses six or more applications.”

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Web 2.0 and the end of advertising
ZD Net
Phil Wainewright examines ads and their effectiveness on the Web.

“The Web, as we all know, puts us all in direct, real-time contact with each other, wherever we are in the world. Instead of advertising a message and waiting haplessly for a response, businesses can proactively connect directly with their prospects, reaching out to them in contexts where they’re ready to buy. What counts on the Web is product placement, merchandising and other forms of direct promotion.”

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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