How to market yourself as a managed services expert

January 28, 2010
How to Market Yourself as a Managed Services Expert
MSPmentor
Joe Panettieri shares some tips on “how to market yourself as an expert.”

“When I picked up my local newspaper this morning, I noticed an article titled ‘How to Market Yourself As An Expert.’ The opinion piece included nine tips. And the tips certainly apply to multiple markets – including managed services. Here are the tips: teach a class/host a Webinar, write a special report/white paper, write a column, write and article, get third-party endorsements, write an e-zine or newsletter, write a book, participate in social media (and) get speaking gigs. ”

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SAP earnings: Conditions improve, but uncertainty remains
ZD Net
Larry Dignan shares SAP’s 2010 business forecast.

“SAP said it expects to return to revenue growth and deliver stronger profit margins in 2010 amid a gradual economic recovery. The company also said sales were rebounding in the U.S. and added that its on-demand Business ByDesign suite will be ready for volume deployments in mid-2010. In an earnings statement … CEO Leo Apotheker said: Along with margin expansion for 2010, we are also ready to return to top-line growth, although the market continues to be challenging and uncertainty among customers still exists.”

Here Comes Video: Cisco SVP
Network World

Cisco Subnet raises the issue of the future of IP traffic.

“Ninety per cent of IP traffic in three years will be video, according to Cisco’s Marthin De Beer, senior vice-president of the company’s Emerging Technologies group. It will be 50 per cent of mobile traffic around that time too, he said from Cisco’s Networkers conference in Barcelona. ‘It will change the way we build, design and configured networks,” he told the assembled at the conference.’

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Jim Love, Chief Content Officer, IT World Canada

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Maxine Cheung
Maxine Cheung
Staff Writer, Computer Dealer News

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