SHANGHAI – This is a changing metropolis, with a booming economy and fast-paced lifestyle. So it’s fitting that Hewlett-Packard chose this city – with a population the size of Canada – to announce a number of new mobile devices, including 13 notebook platforms, as well as mobile services and infrastructure.
HP’s notebook revenues grew 40 per cent in the first quarter of 2007 versus the same quarter last year. There’s a fundamental reason for this growth, Todd Bradley, executive vice-president of HP’s Personal Systems Group, told press and analysts at the HP 2007 Mobility Summit. It’s no longer enough to build great mobile products, he said. Manufacturers have to provide products that allow users to connect.
Aside from its new notebook platforms, HP also rolled out mobile device management software, mobile messaging and collaboration services, and 3G mobile video solutions, including mobile blogging services.
HP has shifted its focus from PDAs to wireless devices, said Bradley. And the company is focusing on applications, such as e-mail, rather than voice in the enterprise space.
This comes at a time when its competitors have suffered from some bad press. Last month’s BlackBerry outage, for example, caused a huge headache for RIM’s enterprise customers. And Palm, which changes its strategy every few months, is a fading star in the consumer space, said Carmi Levy, senior research analyst with Info-Tech Research Group, in an interview with CDN.
Is HP capitalizing on this? HP says it’s focusing on its customers as opposed to the mistakes of its competitors, said Levy. But HP probably won’t complain if its competitors stumble, he added.
“I don’t think this market knows what it wants to be when it grows up,” said Levy. And HP, he added, is following to the beat of its own drum. But at this point there’s still a relative immaturity of all platforms.
Security and support remain major pain points for many enterprises, which are drivers behind HP’s Enterprise Mobility Suite. This suite addresses one of the last remaining roadblocks of going mobile, said Levy.
The software provides over-the-air updates, device configuration, diagnostics and device security – and is meant to ease the woes of IT administrators who are tasked with managing multiple mobile devices in an enterprise environment. “This gives CIOs much more control over the broad fleets of products being deployed,” said Bradley.
The 13 new notebooks include the company’s first 20-inch diagonal entertainment laptop, dubbed “the Dragon,” which includes a built-in remote. And the HP Compaq 2710p Notebook PC combines a conventional clam-shell notebook with a Tablet PC, with optional integrated camera for videoconferencing and image capture.
Tablet PCs have thus far failed to light the world on fire because of acquisition and support costs. But that’s changing, said Bradley, because enterprises no longer have to support separate versions of Windows XP – one for desktops, the other for tablets. With Microsoft’s base Vista OS, enterprises now have one common image for multiple devices.
The new convertible Tablet PC will get its feet wet in areas like salesforce automation, mobile CRM and health care, since these applications are less likely to be sized down to a handheld form factor. But in order to take full advantage of tablet PCs, said Levy, some applications will have to be pen-enabled, and this will necessitate a certain amount of redevelopment.
HP also rolled out End-User Workplace Solutions for collaboration and connectivity, allowing customers to access and share information across time zones, functions and organizations. Collaboration services include messaging, content management and conference services, as well as End-User Management of Change methodologies.
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