HP Canada bets on Synnex and VARNex

As distributor Synnex seeks to grow its SMB-focused VARNex program in the Canadian market, vendor HP Canada (NYSE: HPQ) is committing to working with the buying group as it tries to reach new types of partners in new regions of the country.

HP Canada channel chief John Cammalleri said he had no trouble committing to VARNex. “Sometimes HP needs to get out of the way, and we are on distribution. That comes with a cost but the gains are significant and it improves the speed to market,” he said.

Cammalleri said that HP Canada will increase funding to Synnex as part of the company’s on-going investments with its partners, such as the Incentive Based Funding program. This program enables partners to come to HP with a great opportunity and be part of the process, along with Synnex and the VARNex group.

Learn more in this CDN video:

Follow Paolo Del Nibletto on Twitter: @PaoloCDN.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Paolo Del Nibletto
Paolo Del Nibletto
Former editor of Computer Dealer News, covering Canada's IT channel community.

Related Tech News

Featured Tech Jobs


CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.