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HP Canada bets on Synnex and VARNex

The SMB focus of VARNex allows HP to reach new partners

As distributor Synnex seeks to grow its SMB-focused VARNex program in the Canadian market, vendor HP Canada (NYSE: HPQ) is committing to working with the buying group as it tries to reach new types of partners in new regions of the country.

HP Canada channel chief John Cammalleri said he had no trouble committing to VARNex. “Sometimes HP needs to get out of the way, and we are on distribution. That comes with a cost but the gains are significant and it improves the speed to market,” he said.

Cammalleri said that HP Canada will increase funding to Synnex as part of the company’s on-going investments with its partners, such as the Incentive Based Funding program. This program enables partners to come to HP with a great opportunity and be part of the process, along with Synnex and the VARNex group.

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Follow Paolo Del Nibletto on Twitter: @PaoloCDN.