HP exec joins SAP to run channel marketing

SAP>has appointed Meaghan Sullivan to vice president of Global Channel Marketing.

Sullivan will be tasked with accelerating global indirect revenue through channel marketing practices.

She plans to provide SAP channel partners with marketing programs, campaigns and resources that enable them to more efficiently market their SAP solutions and services.

Prior to SAP, Sullivan was vice president of channel strategy at HP. Before joining HP in April 2008, she held various business and market development positions at Motorola, Pillar Data Systems and BakBone Software. Sullivan also served as senior manager of Strategic Alliances at Veritas and worked in product marketing as strategic account executive at Quantum Corp.

Sullivan will report directly to Hernan Marino, senior vice president of worldwide Ecosystem and Channels routes to market marketing.

Marino said Sullivan brings to SAP a potent mixture of creativity, passion and experience, which we believe will take our channel marketing strategy to the next level.

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