HP folds Calgary-based Voodoo PC business unit

Hewlett-Packard has merged its Voodoo PC business unit with its consumer business, the company said Wednesday.

Voodoo’s laptops and desktops will now be sold alongside HP’s consumer Compaq Presario and Pavilion PC lines, said Ann Finnie, an HP spokeswoman. “It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion,” she said.

HP in 2006 paid an undisclosed amount to acquire Voodoo, which was then known for its cutting-edge gaming PCs. Voodoo was a stand-alone unit in HP and continued to sell its products independently. But HP always had plans to integrate Voodoo into its main PC business, Finnie said.

The Voodoo desktops and notebooks bring style and the latest technology to HP’s consumer PC lineup, Finnie said. Voodoo’s products sold by HP include the Envy ultraportable laptop and the Omen gaming desktop.

HP will retain Voodoo as a brand name, Finnie said.

However, the convergence of the brand in HP’s consumer catalog could mean larger worldwide availability for the high-end PCs.

“Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them,” said Rahul Sood, HP’s CTO, in a blog entry. Sood was founder of VoodooPC, as the company was called before HP acquired it.

Traditionally, HP’s global business unit designs PCs and regional units decide what PCs to sell in the region, and that may apply to Voodoo PCs, Finnie said.

For existing Voodoo customers, support and service won’t change.

“Don’t expect customers to see a difference,” Finnie said.

HP declined comment on potential layoffs resulting from the integration.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.