IBM hopes to lure start-ups into its orbit

IBM is hoping to bring a new crop of tech start-ups under its corporate wing with a program that gives them access to Big Blue’s software and industry-specific development frameworks.

The Global Entrepreneur Initiative, which has echoes of Microsoft’s BizSpark program, also grants participants access to IBM’s research community and provides help with product development, sales and marketing efforts.

Products from IBM’s Information Management, Lotus, Rational, Tivoli and WebSphere lines can be used on premises for “demonstration, evaluation, commercial application development, testing, and education purposes,” according to a FAQ.

IBM is also partnering with Amazon Web Services and Novell, allowing participants to use the DB2 Express-C database and WebSphere sMash application-development toolset on Amazon’s Elastic Compute Cloud, but in this case they will be responsible for Amazon usage fees.

The industry development frameworks include areas such as “Smarter Water” and “Smarter Buildings.”

Start-ups may remain in the program for as long as three years, after which they could continue in IBM’s traditional PartnerWorld partner program.

Nineteen organizations from around the world will work on the project with IBM, including TiE Silicon Valley in the U.S., the National Consortium of University Entrepreneurs in the U.K., the Indian Angel Network in India and Israel’s StartUpMania, according to a statement.

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Jim Love, Chief Content Officer, IT World Canada

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